HEFLIN: Industrial Development Board members learn what an online presence could cost
by Laura Camper
Jun 11, 2013 | 3009 views |  0 comments | 139 139 recommendations | email to a friend | print
Members of the Heflin Industrial Development Board met Monday with the president of Red Sage Communications via an online conference for some clarification about a proposal the company submitted for website design.

The board, which is charged with developing Heflin Industrial Park, wants to create a website that could market the property and the county.

Red Sage has proposed building the site for $4,150 for a 15-page site, or $5,250 for a 25-page site, using a template the company personalizes for the board. But some of the members had questions about what was included in each package and what they could forgo.

For instance, board member Jerry Cash asked if the board could have the site designed for its own server and maintain it themselves.

Ellen Didier, president of the company, said the company would do that. However, it would then “wash its hands of the site.” The company normally builds and maintains the websites using Joomla tools, Didier said. It typically hosts the sites as well, she said. If the board were to use its own server, it would have to take over security, Didier said.

In building the website, the company would meet with the board initially in person to determine the board’s wants and needs for the site. That first meeting would last about 2 hours. Later meetings could be by phone or email, Didier said.

Red Sage would provide some photos and a property directory of the industrial park. It would incorporate up to five maps on the website. The proposal also includes graphics development, but not logo development, Didier said. The company could also do content development for the site, for an additional cost, Didier said. The site would also include Google Analytics for visitor tracking.

The whole process takes about 12 weeks, she said.

“If there is a delay it’s typically not on our end,” Didier said. “We really run a tight ship here so we haven’t missed deadlines in a couple of years.”

Once the company has a design concept, it will submit it to the board for approval, she said.

“If you hate it, we’ll scrap it and design something else,” Didier said. “We don’t program until we have the site map approved in writing, the design approved in writing and the content approved in writing.”

The programming is about a six-week process, Didier said. Then, the company will provide a link so the board can review the website. The board would be able to make content revisions once, she said. Then, the site will go live, Didier said.

Once all the work is complete, the content is owned by the board and the members can reuse it in any form, Didier said. She said some customers have used the content for advertising or marketing brochures.

The board is scheduled to meet on July 8 to vote on the contract, said board member Tanya Maloney.

Staff writer Laura Camper: 256-235-3545. On Twitter @LCamper_Star.

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