Golf season is in full swing. Here to help golf enthusiasts select the right club to hit that solid, straight drive is Seales Golf in Oxford.

The discount store has been providing golfing accessories by top name brands like Callaway, TaylorMade and Ping for 12 years.

Owners Will and Brandi Seales said they are just a family business offering customers the best prices, quality fittings and knowledge about golfing equipment. Employed at a golf course when he was just 12 years old, Seales said the knowledge comes from being exposed to the sport at such a young age.

With a demo golf course in the back to test swings for his customers, custom fittings and special orders are an important part of Seales’ job.

“You have to get the right kind of club for the person and we analyze their swing when we fit the club,” Seales said. “We try to make their bad shots better to save strokes and help them have their best game. If you can save five or 10 strokes, that’s worth it.”

While custom fittings and giving customers the best prices have helped to keep Seales in business, Seales said the main reason for their longevity is the customers. And Seales gets customers all the way from Birmingham and Atlanta to Sylacauga.

“It’s just the local mom-and-pop strategy, and we’re only as good as our last customer,” Seales said. “The only reason we’re here is because of our repeat customers over the years, because without customers, a store is useless. In business, you can’t make everyone happy, but we certainly try our best.”

Best golf accessories

Seales Golf, Oxford