From humble beginnings back in the early 19th century , the whisky brand Johnnie Walker has grown to be world famous. It was began in 1820 by a man known as John Walker. John Walker, from the Scottish village of Kilmarnock started producing blended whisky. When first produced it was known as \"Walker's Kilmarnock Whisky\". Yet it was Johnnie Walker's son, Alexander Walker, and grandson Alexander Walker II, who developed this popular blend famous throughout the world. Under the management of John Walker, the whisky sales accounted for about 8 percent of the firm's income. Nonetheless, by the time Alexander handed over the company, Scotch whisky sales accounted for over 90% of the firm's income.
The whole of the design and principle of the brand was originally produced for marketing purposes. One example - the iconic square bottle. Who could visualize Johnnie Walker Scotch whisky in any other type of item? This was manufactured this way to reduce bottle breakages. Consider also the Johnnie Walker iconic label. It is on the square bottle 24 degrees thus letting it to be a larger label and so any time on the shelves beside other whiskies, it would stand out.
The thought of having colors to represent the Scotch whiskies was dreamed up by Johnnie Walker's grandsons. The label colors are: Red, Black, Green (discontinued 2012), Gold, Platinum and Blue Label. The Scotch whiskies are known as: Johnnie Walker Red Label, Black Label, Double Black Label, Green Label (discontinued December 2012), Gold Label, Platinum Label and ultimately the classic Johnnie Walker Blue Label, with some more different special editions of the various blends. In 1908 the brand became generally known as \"Johnnie Walker Whisky\" The 'Striding Man' logo was designed and a slogan \"Born in 1820 - Still Going Strong\" was created. The Johnnie Walker symbol, shaped by Tom Browne, is the figure of John Walker - how he dressed up and walked.
The several product labels of Johnnie Walker blended Scotch whiskies:
Red Label: this is a blend of over 35 grain and malt whiskies. It is the most affordable of the Johnnie Walker whiskies and has quite possibly the most grain content. Not meant for for consuming undiluted (even though some do) but for taking with mixers. Inspite of that it is still the number one Scotch whisky internationaly. They have created one of the first worldwide recognized brand names and have made Red Label the most well-liked scotch in the world.
Black Label: 40% ABV. It's a top quality blended Scotch whisky making use of about 40 whiskies in the blend. Each whisky in the blend as been patiently matured for at least 12 years. Black Label is a deluxe blended whisky, and it's become the standard by which generally other whiskies are measured. Alexander Walker, Johnnie Walker's son developed this blended whisky, which has developed cult level among whisky drinkers. Inspiration was taken from just how his father blended whiskies and care was taken to get the right balance of smokiness. Primarily it was called 'Special Old Whisky', then in 1909 it was eventually re-named 'Black Label'.
Green Label: blended malt which uses only a few malt whiskies and no grain whisky. Only 4 malt whiskies, every one coming from a different region of Scotland have been used in the blend. The age assertion on the label is 15 years. This will mean that each of the malt whiskies used have been developed in oak for at least 15 years. For it good taste in taste it has received some awards. For example, the Whisky Bible's Vatted Scotch Malt for the Year 2010 and 2012. It is now destined to become sought after by collectors due to the fact that at the conclusion of 2012 it was discontinued.
Gold Label: bottled at 40% ABV. Over fifteen single malt whiskies are blended with each other creating this. It is titled 'Gold Label' to commemorate one-hundred years of Johnnie Walker whisky production. It's a blended Scotch whisky with no age statement. The whiskies used in the blend are believed to be between 15 and eigteen yrs old. Premium grain whiskies are used in this type of blended whisky. Single malt whiskies in Gold Label are Clynelish from the Highlands and Cardhu from Speyside.
Blue Label: The ultimate of blended whiskies. It is bottled at 40-43% ABV and actually has no age statement. It has been blended to re-capture the style of some of the earliest blended whiskies dating from the nineteenth century. The most dated and most unique malt whiskies on the market are combined together to develop Johnnie Walker Blue Label. A few of the malt whiskies used, it is alleged, are in fact from around the 19th century!Every single bottle is special and to show this each single has a certificate of authenticity, and a unique serial number and is presented in a silk lined box. Johnnie Walker Blue Label blended whisky even out-classes some of the single malt whiskies which generally sell for a similar amount of money. Johnnie Walker just recently joined up with companies like Porsche who have created sleek looking bottles and packaging for the Blue Label range.