The $2 off any Tide coupon saga
by TheresaShadrix
Nov 08, 2011 | 1691 views |  0 comments | 26 26 recommendations | email to a friend | print | permalink

I've had a lot of questions about the use of the $2 off any Tide coupon for the travel size at Wal-Mart. The confusion came about because various coupon blogs posted the match-up and then later apologized because the Tide travel packs were distributed by Cotton Bud, not Procter & Gamble (P&G), and so Wal-Mart would not get reimbursed for the use of this coupon. One of the main issues is that since Cotton Bud distributes the coupon, it beeps, and therefore is not valid.

It didn't help matters that P&G/Tide had a typo on its Facebook page about reimbursement, stating, ""Unfortunately I just realized my original comment included a typo and it should have read that stores would be reimbursed. Please accept my apologies for the confusion this has created."

The Facebook post also stated, ""I’m sorry for any confusion surrounding our coupon policy. Most stores scan the bar code on the coupon which recognizes when the correct product is purchased. Since the one use packets aren’t distributed by P&G, the store may choose not to redeem the coupon. We can’t force stores to accept our coupons. Store reimbursement is then made for coupons those stores redeem."

So, basically, Wal-Mart can refuse the coupon, as with any coupon, but it will get reimbursed for any coupons it does accept. Of course these should only be used four per transaction as the coupon states.

This is an issue that didn't need to be clouded in any confusion. For one, it didn't help that hundreds of coupon blogs didn't really research the issue. But, it only made matters worse that P&G had typos on its own Facebook page.

Using a Tide coupon on the travel size for overage is not new. Cotton Bud is a sub-contractor of P&G and has been distributing Tide travel sizes for P&G since 2006. (Click here to read press release) There has never been an issue with reimbursement of the $1 off any Tide P&G coupon on the trial sizes. The popular blog, posted the $1 off any Tide match-up on July 31, 2011 and in the comments one can read that this coupon also beeped because it was distributed by Cotton Bud for P&G. Wal-Mart has not released any information to dispute it was not reimbursed for the $1 Tide coupon.

It is also important to note that has the match-up of the Tide $2 with the travel size on her website. She is the official P&G spokesperson.

For clarification sake, I have sent a request to P&G and Wal-Mart Media Relations. 

In the meantime, Wal-Mart has the right to refuse this coupon, but it will get reimbursed the full $2, plus eight cents, should the store accept it.

If you have any questions, please email me at

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