This was originally published on June 30, 2011.

When Walmart released an updated coupon policy and price match guarantee in March 2011, couponers breathed a sigh of relief. However, it wasn’t long before specific questions were asked if price matching at a Walmart store was before, or after, coupon reward programs like Walgreen’s Register Rewards (RRs) and CVS’ Extra Care Bucks (ECBs).

The answer wasn’t always very clear. Consumers received varied answers from Walmart Customer Service representatives and store personnel. Adding to the confusion is the fact that many times Walmart managers didn’t seem to agree and the answer varied from store to store.

So, I asked Walmart Media Relations to clarify if their price match guarantee was before or after printable rewards which are only received after an item is purchased.

The example I presented was in the Walgreen’s 6/19-6/25 ad, which offered a $5 Register Reward for one Gillette Fusion ProGlide Razor System, sale priced at $9.89. I asked to clarify if the price match would be for $9.89 or would it deduct the Register Reward, bringing the total to $4.89. (There was a $4 off Gillette Fusion ProGlide Razor from the P&G, which would make the razor $.89 if the price match was after Register Rewards.)

According to Walmart spokesperson, Tara Raddohl, “Walmart will match a competitor’s sale price, the $9.89 sale price in your example. Register rewards are not coupons, so the amount of the register reward would not be deducted from the price.”

Raddohl also stated, "Walmart’s policy states that we will honor preferred shopping card prices for specific items at a specific price that are in a printed ad."

To view the Walmart Coupon Policy and Price Match Guarantee click here.

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