HOT BLAST: Prêt-à-Porter, the football version
Aug 27, 2013 | 1983 views |  0 comments | 26 26 recommendations | email to a friend | print
This is the 2010 version of West Virginia University's Nike football uniform.  (AP Photo/Mary Altaffer)
This is the 2010 version of West Virginia University's Nike football uniform. (AP Photo/Mary Altaffer)
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The Economist looks into the economics of sports-themed clothing and discovers:

The world of sports clothing and kit is a duopoly, trailed by small fry. Nike, based in Oregon, is the world’s leader, by dint of sales, visibility, high-profile athletes and its dominance in America. But Adidas, based in the southern German town of Herzogenaurach, is a strong number two. It has grown faster than its bigger rival over the past decade, helped by smart and splashy designs.  

The chart is here

Meanwhile, UniWatch, one of our favorite destinations in the digital space, presents its college football preview. In the intro, Paul Lukas, UniWatch's minder, promises:

The Uni Watch college football season-preview rundown that you're about to read is our biggest one ever! We'll fill you in on all the new FBS jerseys, helmets, patches, decals and anything else uni- or logo-related. Along the way, we'll also debunk a few uniform rumors that have been floating around in recent months and get you caught up on all the uni-related rule changes and conference switcheroos. 
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