Daylight Donuts opens in Jacksonville
by Laura Gaddy
Nov 29, 2013 | 4945 views |  0 comments | 104 104 recommendations | email to a friend | print
JACKSONVILLE — Drivers in Jacksonville might have noticed a new “open” sign flashing on a business storefront Wednesday.

That’s because the building with a yellow roof just southwest of the city’s Public Square was receiving customers. The business, Daylight Donuts, marks the return of the sugary pastry to Jacksonville.

“I only realized we had a new one today,” said Arlon Sheffield, who works nearby. “I’m liking it.”

The last donut shop, Donut Prince, which opened in 2009, closed to make way for a new Jack’s restaurant, which opened this summer.

The new donut shop opened with little fanfare. The blinking open sign and a small sign pinned in the grass outside were the only indications the business had opened.

That was all it took to draw one man to the store late Wednesday afternoon. Wearing an Alabama hat over a thin rim of white hair, he said he stopped because he saw the sign flashing.

After reviewing the menu he bought a dozen doughnut holes for $1.37, right after telling employee Brenda Ravenell that he has diabetes. The man declined to give his name to a reporter, and joked that the purchase was part of a covert operation.

“I think it’s great,” he said of the new store, just before Ravenell handed him the doughnuts in a plain white paper bag. “I’m going to have to hide them from my bride.”

Ravenell said the store opened Wednesday at 5 a.m., just two hours after a cook started making the 30 trays of doughnuts that were displayed behind the well-lit glass case in the store.

She said the business is owned by the same people who own the Daylight Donuts location in Rainbow City.

“We just wanted another location,” she said.

Daylight Donuts began in 1954 in Tulsa, Okla., and now has more than 900 stores, each of which are owned independently at the local level, according to the the company’s website. Eighteen of those stores are in Alabama.

At least one more new business, Pointers on the Square, is preparing to open soon, according to city officials who said it will be a new clothing store. Owners of the shop plan to open on the east side of Jacksonville’s Public Square next to Java Jolt.

Another company, First Educators Credit Union, is planning to build a new location behind CVS Pharmacy in Jacksonville, according to company and city officials. The credit union is currently next to Winn Dixie in Jacksonville.

Staff writer Laura Gaddy: 256-235-3544. On Twitter @LJohnson_Star.

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