On Wednesday, the first day high school football players could sign Letters of Intent with schools, the WSJ reported: "For all of the NCAA's recruiting rules, there are few limitations on printed material and no restrictions on how much schools spend on mail, an NCAA spokesman said. Top prospects often are inundated with brochures and questionnaires when they are sophomores, then buried by personal letters from Sept. 1 of their junior year until they sign February as seniors. The public universities ranked in the final top-25 poll this season spent an average of $470,584 on recruiting expenses last year, according to NCAA financial reports. Southeastern Conference champion Auburn spent a staggering $1.1 million on recruiting."
Get that? Auburn spent $1.1 million on recruiting this year -- travel, scouting, postage, recruiting visits, etc.
As you can see, the Journal's story didn't focus solely on Auburn's recruiting. Still, this proves how much importance colleges put on building their rosters with the best players they can find.
-- Phillip Tutor